Build a Team Crest
Design a visual identity for your group
Game Overview.
Teams co-create a crest featuring icons, colors, and mottos that represent their shared values. Presentations at the end weave humor and pride together.
Objectives
- ✓Translate abstract team values into a tangible artifact
- ✓Promote collaboration across different skill sets
- ✓Give introverts a mix of visual and verbal ways to contribute
What You'll Need
- •Poster board or digital canvas
- •Markers, stickers, magazines, or icon libraries
- •Template outlining sections of the crest (shield, motto, animals)
Preparation
- 1Share inspiration examples from sports teams or Hogwarts houses
- 2Provide prompts for each crest section (e.g., "What animal represents your pace?")
- 3Decide whether teams will present live or upload images afterward
How to Play
STEP 1
Assign Teams
Group participants into pods of four to six people.
STEP 2
Brainstorm Symbols
Have teams outline the values, colors, and metaphors they want to include.
STEP 3
Create the Crest
Give at least 15 minutes to draw or digitally design the crest, labeling each section.
STEP 4
Present & Display
Each team delivers a short presentation explaining their choices, then hang the crests for ongoing inspiration.
Pro Tips
- Encourage everyone to contribute at least one idea even if they are not drawing
- Provide digital templates for remote teams to edit collaboratively
- Offer optional embellishments like glitter or gifs to heighten fun
- Take photos of each crest to include in onboarding materials
Variations
Team Mascots
Focus solely on designing a mascot with a backstory and chant.
Customer Crest
Create a crest for your ideal customer persona instead of the internal team.
Sprint Crest
At the start of a project sprint, design a mini crest representing the sprint goals.
Frequently Asked Questions
What if someone feels uncomfortable drawing?
Assign roles like storyteller, researcher, or presenter so artistic skill is optional.
How long should the activity run?
Budget at least 25 minutes for brainstorm, creation, and share-outs.
Can this be homework?
Yes. Have teams work asynchronously and unveil their crests at the next meeting.
Tags
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