Mission Statement Mashup
Rewrite your purpose statement with fresh language
Game Overview.
Small groups remix the company or class mission statement using unexpected verbs, metaphors, or audience personas. Presentations spark discussion about alignment.
Objectives
- ✓Ensure everyone understands the organization’s purpose
- ✓Invite new language that keeps the mission fresh
- ✓Identify gaps between aspirational words and reality
What You'll Need
- •Current mission statement printed or projected
- •Word banks or inspiration cards
- •Timer and collaboration spaces (docs, boards, or flip charts)
Preparation
- 1Share the original mission statement before the session
- 2Encourage groups to include customers or stakeholders in their remix
- 3Prepare judging criteria such as clarity, creativity, and alignment
How to Play
STEP 1
Review the Original
Read the existing mission aloud and discuss what resonates or feels stale.
STEP 2
Remix in Teams
Give groups 15 minutes to rewrite the statement using their own tone and structure.
STEP 3
Pitch the Mashup
Each team presents its version and explains the thinking behind it.
STEP 4
Synthesize Themes
Capture favorite phrases or metaphors to inform future messaging.
Pro Tips
- Provide examples from other admired organizations for inspiration
- Encourage teams to read their statement aloud to test flow
- Add a wild-card constraint like "must include a weather metaphor" to keep it playful
- Document all submissions for future copywriting projects
Variations
Customer Voice
Rewrite the mission as if a customer were describing your impact.
Six-Word Mission
Challenge teams to express the mission in just six words.
Haiku Remix
Have participants turn the mission into a haiku or limerick.
Frequently Asked Questions
What if leadership is protective of the mission statement?
Frame this as a creative listening exercise-the goal is insights, not permanent change unless approved.
How do we choose a winner?
Use audience voting or appoint a panel to award categories like "most inspiring" or "most daring."
Can this work for student groups?
Yes. Substitute club or class mission statements to build ownership.
Tags
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